In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and various other realities regarding modern B2B advertising. We review exactly how the acquiring journey is currently completely fragmented and also the manner in which neighborhood building can aid marketing professionals ret… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning modern B2B advertising. We go over just how the buying trip is currently entirely fragmented and the manner in which community building can help online marketers retake control of the discovery and… Read More